Trends in Search Engine Optimization
Search engine optimization, or SEO, is a digital marketing strategy that’s here to stay for the long haul. However, it’s constantly evolving at a fast pace, which means that brands need to constantly adjust their strategies to keep up with the changing trends. As a Tulsa SEO company, we actively work with our clients in modifying their websites.
Featured Snippet
A featured snippet on Google® is one of the most effective gauges of how effective your search engine optimization strategy is. A featured or rich snippet is a portion of your site (such as a paragraph) that’s highly relevant to a user’s search. If part of your site appears as a featured snippet, that means that Google is promoting your site above your competitors. It means that you have provided a better answer to the search engines.
Mobile-First Indexing
As more people browse the internet on their phones and tablets, Google has made it imperative for websites to be mobile-friendly by rewarding those who optimize their sites for smaller screens. Mobile-friendly sites are given priority in Google’s search engine index, which is the catalog of all web pages. If you want a good head start over your closest competitors, make sure your page is as responsive and mobile-ready as it can be.
Structured Data
Among the critical elements of SEO is structured data, which is featured in your site’s code. While useful for rich snippets. Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content. Structured data communicates to search engines what your data means.
Structured data will help AI connecting the meanings and relationships present in your content, giving your site a boost in AI-powered searches.
Examples of structured data include:
- Names
- Dates
- Addresses
- Credit card numbers
- Stock information
- Geolocation
Structured data is highly organized and easily understood and read by artificial intelligence also known as AI.
Technical SEO
Although solid, value-rich content is still king in search engine optimization, your technical performance is also important. Slower-loading pages are given lower search rankings, so learn how to leverage new online trends and breakthroughs for faster performance. Building your site with a Javascript framework like Vue or React could also lead to improved technical performance and user experience.
Life After the Google Search Engine
It’s undeniable that Google reigns supreme when it comes to searches, but other platforms are starting to gain prominence as well. Go beyond Google so you can optimize with other content aggregators and channels. Amazon® and Apple’s App Store® are two platforms you can’t ignore. If your business involves e-commerce, it pays to set up shop in Amazon, where you can boost your sales. Likewise, having an app in Apple’s App Store is an excellent way to increase your visibility and expand your reach.